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NEW YORK Absolut has introduced a three-part Web documentary as part of its introduction of a new flavored vodka.
“The Making of Absolut APeach,” a “documentary” that chronicles the five-member flavor team’s quest to develop the vodka, debuted this week on the Absolut Web site. The first three-minute installment introduces the flavor team and the project’s premise. A second installment will be released on Oct. 12, and a third on Oct. 26.
The push is reminiscent of Fallon’s BMW Films campaign.
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