Absolut Tunes Up Online Music Machines

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NEW YORK Absolut and its audience are about to make beautiful music together.

The Swedish spirits company on Jan. 31 launches absolutmachines.com, a site where users can instruct multi-instrument devices to play music. The video and audio results will then be streamed, and the audio can be downloaded and shared.

Absolut turned to Boston-based Dan Paluska and Jeff Lieberman, two MIT graduates who create art with technology, to make Absolut Quartet, an orchestral music machine. It is made of several instruments, including a marimba activated by rubber balls shot from a robotic cannon and a set of musical wine glasses played by robotic fingers.



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