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NEW YORK Featuring cocktail recipes in new Absolut ads is a first for the 24-year-old print campaign, created by TBWA\Chiat\Day in New York.
But “it’s not like shifting gears,” said Patrick O’Neill, group creative director at the New York agency. “It’s continuing to add a dimension to a campaign that’s exciting.” The print campaign has featured writers, designers and artists renderings of the iconic bottle in the past.
The five-execution print and outdoor campaign shows blown-up shots of the different mixers as a backdrop, with the Absolut bottle maintaining its prominent position in the ads.
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