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The ‘Absolut Hunk’ subplot in the July 27 episode of HBO’s Sex and the City was the brainchild of a scriptwriter, but it made it to TV with the help of Absolut and lead agency TBWA\ Chiat\Day, New York.
The Omnicom shop created a mock ad that shows actor Jason Lewis naked with his arms behind his head and the iconic bottle placed between his legs. The stud is the boyfriend of PR maven Samantha Jones (Kim Cattrall), who gets him the gig.
In the episode, the ad appears as a Times Square billboard, a postcard, wild postings and on a bus shelter.
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