Absolut Debuts Vanilia Online Push

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NEW YORK The iconic Absolut bottle smashes an ice cream cone in an online campaign that breaks Tuesday. The headline: “Absolut Heavyweight.”

The interactive effort aims to communicate that the vodka brand’s newest flavor in four years, Absolut Vanilia, is “A different kind of Vanilia.”

In a series of four online ads, Web surfers can interact with Absolut by manipulating certain elements onscreen. The work resembles the print ads currently running from longtime general agency, Omnicom Group’s TBWA\Chiat\Day in New York.

The





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