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Mullen and GSD&M are preparing final presentations in the review for the estimated $25 million advertising account of the AARP.
The mandate: position the AARP as an indispensible resource to current and prospective members both before and after retirement, sources said.
Mullen, the Interpublic Group shop in Wenham, Mass., and Omnicom’s GSD&M of Austin, Texas, last week were named finalists. BBDO in New York, The Richards Group of Dallas and McKinney & Silver in Raleigh, N.C.,
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