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DALLAS The AARP said it is launching an ad campaign on Wednesday explaining the group’s endorsement of the $400 billion prescription drug bill supported by President Bush and congressional Republicans. Media spending on the effort will be $7-10 million, sources said.
A single 30-second TV ad will run on national cable and in 200 spot markets Wednesday through Friday. It will also garner heavy play during the weekend in Washington, D.C., according to Omnicom Group’s GSD&M in Austin, Texas, which handles advertising for the organization.
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