AAF Touts Ad Power

Carmichael Lynch uses well-known brands to convince businesses of the power of advertising in its new campaign for the American Advertising Federation.

The Minneapolis agency won the pro-bono account, which bills for $12 million, last year. The agency’s task was to illustrate the importance of advertising to the top executives of large companies.

“Other things get more [of their] concern, like lobbying efforts, employment and financial issues,” said Wally Snyder, president of the AAF. “We really want to connect in their minds how important advertising is.”

The print campaign, tentatively slated to break next week in The New York Times and Wall Street Journal, uses the logos of well-known brands, with the word “Advertising” replacing the product name.