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WASHINGTON, D.C. – The American Advertising Federation tapped Minneapolis-based Carmichael Lynch to create a two-year, integrated marketing campaign stressing the importance of advertising to corporate executives of 1,500 companies with ad budgets of $10 million or more.
AAF greenlighted the campaign, “Advertising: A New Brand of Business,” after surveying 1,800 top managers. It is the first study in 20 years to explore top corporate attitudes about advertising. The campaign kicks off later this year.
Carmichael will study executive lifestyles and bombard corporate heads with advertisements.
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