AAA Hits the Road for Agencies

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AAA Southern New England is in the midst of an agency search for its account, which sources have pegged at $1.5 million annually. The nonprofit organization had previously worked with Stal-McLane, Manchester, N.H.

“There has not been a review in years, and the feeling was that there should be one,” said AAA senior vice president of corporate affairs Robert Murray, adding that he was unsure of the budget.

The AAA brand has not been as strong in recent years as it could be, sources have said.

The account will include “a little bit of everything,” including advertising, public relations and consulting work, Murray said.

While one source said that a decision could come as early as the end of this week, Murray said that he expects the decision-making process to be “cumbersome and slow.”







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