AAA Group Nears Agency Decision

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LOS ANGELES The AAA of Northern California, Nevada and Utah’s eight-week search for an agency to “cover the entire marketing gamut” could conclude as soon as this week, a representative for the travel-assistance association said.

The San Francisco-based AAA affiliate—known as the California State Automobile Association before merging with the Nevada and Utah organizations last year—narrowed its contender list to five in late December, according to sources. Follow-up meetings with at least two shops were held within the past week.

Finalists



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in