AAA Affiliate Picks Riney, Mediavest

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LOS ANGELES Publicis & Hal Riney and media partner Mediavest have won the creative and planning and buying review for the AAA of Northern California’s $10 million account, the company confirmed.

“We’re focusing on the entire customer experience so that the entire experience is a branded experience,” said Alexandra Morehouse, chief marketing officer at the San Francisco-based client. “Riney has that breadth. They brought all those pieces together for us in a way that was coherent and compelling.”

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