911Gifts to Relaunch With Leagas

After a quiet review of an undisclosed group of agencies, 911gifts.com selected Leagas Delaney to handle its ad duties.
As part of Leagas’ upcoming initiative, the Internet retailer will change its name and relaunch its site. The agency’s first work is slated to break Oct. 1.
The San Francisco company chose Leagas from a short list of Bay Area shops, said Peter Aronson, director of marketing.
Aronson declined to discuss the media mix or the budget, but industry sources peg spending at about $15 million, including TV, print and online.