86 the Onions, Resfest Cater to the 'Curious'

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LOS ANGELES Centered around a “Keep it curious” theme, independent 86 the Onions has crafted a multimedia, multi-tiered campaign touting the ninth annual Resfest international film and music exposition, the agency said.

In addition to the “curious” concept, the Venice Beach, Calif., shop designed an initial series of nine full-page print ads “to build awareness for [the 35-city] festival on a global scale,” according to agency creative director Chad Rea.

Because Resfest’s four-day events are “all about making creative people who are naturally curious even more curious,” Rea said, 86 the Onions didn’t want to create “a typical film fest ad.

“We





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