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NEW YORK Four agencies have advanced to the final stage of the Hyundai/Kia media review, according to Roth Associates, the New York consultancy managing the process.
Roth identified the finalists as Interpublic Group’s Initiative, Publicis Groupe’s Optimedia, Havas Media and the incumbent, Aegis Group’s Carat. Havas is pitching from Los Angeles, the others from their offices in New York.
Hyundai and Kia executives visited five agencies before picking finalists. New York independent Horizon did not make the cut.
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