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CHICAGO Sylvan Learning Centers has named Publicis Mid America for creative chores on its estimated $80 million ad account after a review, the client has confirmed.
Publicis in Dallas will now handle all aspects of the Baltimore-based company’s advertising.
“Publicis has a strong track record of working collaboratively with franchisees, seeking input, gaining an in-depth understanding of their respective businesses and participating in regional co-op meetings,” said Susan Fairbairn, president of the Sylvan Franchise Owners Association, in a statement.
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