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$80 Mil.+ Quiznos Selects Ogilvy

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CHICAGO Ogilvy & Mather here confirmed it has added Quiznos' $80 million-plus advertising account.

While the agency said the relationship began at the start of the year, sources had said the agency was tapped for an initial creative assignment last October [Adweek, Oct. 17].

"Quiznos is a cut above in the [quick-service restaurant] industry with its chef-inspired, innovative menu and style. We're going to leverage that brand equity across all our strategic assignments," said Linda Garrison, managing director of Ogilvy's Chicago office, in a statement. "Being part of a rapidly expanding organization with an aggressive growth plan is very exciting."

Independent agency Siltanen & Partners in El Segundo, Calif., had held the Denver-based account since January 2005.

Ogilvy will handle creative as well as account planning. WPP Group sibling Maxus Communications will be responsible for media planning chores. Omnicom Group's PHD will perform media buying.

Quiznos' most recent work featured the wise-guy talking Baby Bob character that Siltanen had created for a now-defunct Web site. The chain is probably best known for a 2004 campaign from Interpublic Group's The Martin Agency in Richmond, Va., featuring two characters known as the "Spongmonkeys" singing off key. The company's tagline is "Mmm . . . toasty."

Quiznos spent more than $80 million on advertising through November 2005, according to Nielsen Monitor-Plus.