$80 Mil. for GSD&M

SBC Communications is consolidating the $80 million Ameritech media buying account at GSD&M, the client confirmed.
The Austin, Texas, agency already handles media buying for SBC’s Southwestern Bell and
Pacific Bell units, which, with Ameritech, totals almost $300 million. It is also lead creative shop for Southwestern Bell.
The Ameritech business will move from Carat ICG, which won it in 1997, in 90 days.
GSD&M’s 36-person Chicago media office is expected to add 10 staffers but will share the business with Austin.