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NEW YORK Church & Dwight has pulled its $80 million media account from Interpublic Group start-up Frontier Communications, awarding it instead to WPP Group’s Maxus, according to Interpublic Group media network Universal McCann.
Church & Dwight chose UM spinoff Frontier following a recent review in which Maxus also participated [Adweek Online, March 22]. Frontier was launched to be a catchall for new business posing conflicts for the UM network’s larger media shops. Incumbent RJ Palmer defended.
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