7Up STicks With Young & Rubicam

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WPP’s Young & Rubicam has retained creative duties on Cadbury Schweppes’ 7Up brand following a shootout with MDC’s Crispin Porter + Bogusky, the client confirmed last week. Spending on 7Up ads was about $25 million last year, according to Nielsen Monitor-Plus. Historically, 7Up has been run out of Y&R’s New York headquarters, but sources said San Francisco will now play a significant role.

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