7Up Enlists 'Desperate Housewives'

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DALLAS Cadbury Schweppes Americas Beverages is introducing two 7Up Plus flavors in a new advertising campaign featuring Desperate Housewives‘ Marcia Cross and Nicollette Sheridan, the company said.

7Up Plus, a combination of 7Up and fruit juice with calcium, is now available in original Mixed Berry and its latest versions, Cherry and Island Fruit. All three low-calorie, low-sodium flavors are available in 20-ounce bottles that contain 25 percent of the daily requirement of calcium, the company said.

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