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DALLAS Six Flags said it is putting its ad account in review and would invite incumbent Doner to defend.
The independent agency in Southfield, Mich., handles both creative and media duties, which are up for grabs in the competition. Doner won the account following a review that concluded in August 2003.
Six Flags spent slightly more than $70 million on measured media in 2004 and $70 million through October 2005, per Nielsen Monitor-Plus.
Doner, which launched the company’s first national campaign featuring a character known as “Mr.
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