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CHICAGO Heineken USA has tapped consultant Pile and Co. to handle a creative review for its Heineken Lager and Heineken Premium Light accounts, according to the company. The brewer spends an estimated $70 million annually on U.S. advertising.
Publicis Groupe’s Publicis USA and WPP Group’s Berlin Cameron United handle advertising for the two Heineken labels.
“As Heineken continues to grow, it is important that we evaluate key agency relationships such as these, and ensure that we have the best resources in place to support the long-term objectives for the brand,” said Andy Glaser, Heineken brand director, in a statement.
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