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The budget’s hefty but hardly humongous, the product’s well-known but scarcely sexy, yet Goodyear Tire and Rubber Co.’s agency search is shaping up as this winter’s headline heavyweight bout.
“We’re looking for excellent creative that tells a story,” said Dave Lenox, director of marketing communications for the Akron, Ohio-based client.
Goodyear has a good chance at getting that from a list of contenders drawn up by Lenox and others for the company’s $60 million creative and media account.
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