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Expanding Blue Cross/Blue Shield Licensee Wants Single Agency
CHICAGO-Insurance company Anthem Blue Cross/Blue Shield has contacted seven shops about its $10-12 million account.
“We’ve expanded into seven states, and I am looking for one corporate agency that can support all of our business,” said Jay Blumberg, client director of corporate brand management.
Agencies under consideration are: Bates Midwest, Indianapolis; HMS Partners, Columbus, Ohio; Northlich Stolley LaWarre and Sive/Young & Rubicam, both Cincinnati; Ogilvy & Mather, Chicago; Wyse Advertising, Cleveland; and O’Neal & Prelle, Hartford, Conn.
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