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Seven contenders have emerged in AirTouch Communications’ review for its $100 million-plus consolidated spot broadcast and local print media buying account.
Selected to participate: Leo Burnett in Chicago; McCann-Erickson Worldwide and Optimum Media, both in New York; plus incumbents TBWA Chiat/Day in Venice, Calif., BBDO in Minneapolis, Western International Media in Los Angeles and Bozell Worldwide’s Costa Mesa, Calif., and Detroit offices. The San Francisco-based client declined comment.
Agencies either could not be reached, or would not comment.
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