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DALLAS Three months into separate searches for agencies to handle its creative and point-of-purchase accounts, 7-Eleven has scrapped those reviews and launched a single search for the combined business, sources said.
The Dallas-based retailer is asking the three largest holding companies—Omnicom Group, WPP Group and Interpublic Group—to create integrated agency teams to pitch the unified assignment, sources said.
Representatives of the holding companies were briefed today and are expected to make presentations July 15, with a decision coming shortly thereafter, sources said.
“Our
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