7-Eleven Moves Within Omnicom

Convenience chain 7-Eleven has hired Omnicom’s Tracy Locke Partnership to handle creative duties for its estimated $30 mil-lion account, the client confirmed.

The move follows GSD&M’sresignation of the business, which the Austin, Texas, Omnicom shop won eight months after a review that included finalists Deutsch and Wie-den + Kennedy, both New York.

Dallas-based 7-Eleven chief marketing officer Russ Klein said he met with undisclosed local agencies in a “very thorough but informal” review that lasted only a week.

Klein said he concentrated on shops in Dallas because the talent was there, and “with the nature of our business being retail and fast-paced, I wanted to have a partnership in close proximity,” he said.

Klein said he was impressed with TLP’s retail savvy, work ethic, service leadership and versatility.