7-Eleven Adds VPs, Loses Ad Contender


NEW YORK Kirshenbaum Bond + Partners here has bowed out of the review for creative duties on 7-Eleven's estimated $30 million ad account, the agency said today.

The Dallas-based retailer launched the review in April, following the appointment of Doug Foster as managing director of marketing. Foster was promoted to vice president of marketing this week, and field merchandising director Alan Beach was promoted to vice president of field merchandising.

The two executives will play lead roles in hiring two agencies, one for creative and promotion and the other for point-of-purchase work.

The client had expected to name finalists in the two search categories by now, but the cut has been delayed for several weeks. A 7-Eleven spokesman said no decision has been made on when the winning agencies would be named.

"The pitch process has been on again, off again," said Michael Houston, director of new business at KB+P in New York. "The word we have gotten has been that getting all of their players on the same page is taking more time than they thought it would and that sends a little bit of a warning signal to us."

Still contending in the review, under the management of Dallas-based consultancy ABA Partners, are Omnicom Group incumbent TracyLocke of Dallas, Interpublic Group's TM Advertising in Irving, Texas, independent RPA of Santa Monica, Calif., and Havas' Publicis in Mid-America of Plano, Texas. Defending the $6 million point-of-purchase account is The Promotion Network of Dallas.

In their new positions, Foster and Beach report to David Podeschi, senior vice president of merchandising, the company said.

Before joining 7-Eleven, Foster was executive vice president and CMO of the cold-shipping logistics firm FreshLoc. Before that, he worked 12 years at J. Walter Thompson in New York as senior vice president and account director.

Beach, who is responsible for leading the execution of merchandising and marketing strategies, supervises eight regional divisions.

Joining 7-Eleven in 1977 as a management trainee in Baltimore, Beach followed the path of his father, who had just retired after a 23-year career at 7-Eleven. Fresh foods, a top priority under 7-Eleven's current marketing approach, was one of the categories he supervised.