7-Eleven Adds 'Pick Smart' to Menu | Adweek 7-Eleven Adds 'Pick Smart' to Menu | Adweek
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7-Eleven Adds 'Pick Smart' to Menu

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DALLAS Convenience store chain 7-Eleven said it is rolling out the next generation of its fresh-food program with the national launch of Pick Smart, a selection of sandwiches, grilled items and packaged baked goods with lower fat and calorie content.

An Omnicom Group team called Fresh Express, led by TracyLocke in Dallas, manages the retailer's advertising.

Fresh-food items carrying the Pick Smart label must have no more than 10 grams of fat and 420 calories, according to the company. Items will be priced between $1.59 and $3.69.

Each item carrying the Pick Smart designation has nutritional information verified by an independent lab and printed on a label affixed to the back of the package, said Kathy Hasty, fresh-foods category manager for 7-Eleven.

"Even though a lot of fast-food and sit-down restaurants are carrying healthier menu options, customers still may not be exactly sure what they're getting without going online or asking to see an in-store nutritional chart," Hasty said.