Seven ad agencies are making presentations this month for the launch of the Volvo S90/V90, a large-platform sedan and wagon that will be available globally next year.
The pitch will largely decide which agency will lead Volvo's effort to create a global brand image.
Bob Austin, director of advertising for Volvo Cars of North America, confirmed the shops in contention are: Abbott Mead Vickers/BBDO, London; Dentsu, Young & Rubicam, Tokyo; Forsman & Bodenfors, Sweden; Gramm, Germany; Pirella Gottsche Lowe, Italy; Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York; and Euro RSCG in the Asia/Pacific region.
Austin said Volvo wants a lead global agency 'that will set direction in the future for cars we introduce around the world.' --David Kiley
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