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NEW YORK Philips Electronics has chosen incumbent Aegis Group’s Carat and WPP’s Mediaedge:cia as the finalists in its $600 million global media review, according to sources.
In December Philips pared down the list of contenders to four, including the two finalists and Omnicom Media Group and Publicis Groupe’s ZenithOptimedia. The latter two were dropped last week following a mid-January round of presentations, sources said.
The review is expected to take six months to complete, the company said, indicating that the new agency structure would be in place by April.
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