$60 Mil. Panasonic to KB+P

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BOSTON Panasonic has awarded Kirshenbaum Bond + Partners its North American marketing account after a review in which Arnold and Merkley + Partners were finalists, the client has confirmed.

Estimated billings are $60 million.

All three shops pitched from their offices in New York. KB+P is a unit of MDC Partners; Arnold is owned by Havas; Merkley is a unit of Omnicom Group. Pile and Co. here oversaw the review process.

WPP Group’s Grey had previously handled the business.

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