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Six agencies are vying for lead agency status in a review held by Fleer/SkyBox sports trading cards, the client said.
All but one of the shops is in New York, sources said. The client, of Mount Laurel, N.J., would not identify contenders, but said a decision is expected this week.
The prevailing agency will work on a project basis, creating print ads for SkyBox football, baseball and basketball cards. In addition, the client wants help with product design and to reposition its cards with a “hip-hop” image, said Gretchen Millspaugh, marketing director at the company.
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