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DETROIT-Shoney’s Restaurants has narrowed the review for its $26 million ad account to six agencies, including two-year incumbent Bernstein-Rein Advertising in Kansas City, Mo.
Susan Nardizzi, vice president of marketing for the Nashville, Tenn.-based family restaurant chain, said the first round of the review may also include the addition of an undisclosed seventh agency. In addition to Bernstein-Rein, the semifinalists are: Eisner & Associates in Baltimore; Long Haymes Carr in Winston-Salem, N.C.; McKinney & Silver in Raleigh, N.C.;
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