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NEW YORK Six agencies have advanced to the final round in the $100 million global creative review for Ford Motor Co.’s Jaguar, the client has confirmed.
The incumbent, WPP Group’s Young & Rubicam in Irvine, Calif., has been eliminated.
Y&R had paired with sister shop Berlin Cameron/Red Cell in New York to defend the business; Berlin Cameron took the lead on strategic and creative development, and Y&R offered to provide the network for distributing work, said sources.
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