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NEW YORK Kellogg confirmed today that it has put its $500 million-plus U.S. media buying business into review.
Publicis Groupe’s Starcom handles the account.
The move follows the cereal maker’s decision to retain media agency Mindshare in the U.K. last month, after a review of that market where spending is estimated at $100 million.
But a Kellogg representative said there are no plans for a global review and that for now, the process is restricted to U.S.
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