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NEW YORK XM Satellite Radio has chosen Interpublic Group’s Lowe for creative chores on its estimated $50 million ad account following a review, the client has confirmed.
Independents The Richards Group in Dallas and Wieden + Kennedy in New York, as well as Omnicom Group’s DDB in New York, were finalists. Presentations took place last week.
Lowe here takes over creative duties on XM from holding company sibling Mullen in Wenham, Mass., which did not defend. Mullen’s MediaHub unit will continue to handle planning and buying, which were not in play.
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