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LOS ANGELES XM Satellite Radio has enlisted Select Resources International to manage a review of creative chores on its ad account, the Santa Monica, Calif., consultancy has confirmed.
XM spent $50 million in measured media in 2005, up 20 percent from the previous year, per Nielsen Monitor-Plus.
Interpublic Group’s Mullen in Wenham, Mass., is the incumbent, handling both creative and media duties.
Media planning and buying are not in play, said SRI CEO Catherine Bension.
A Mullen representative said the shop would not participate in the creative contest, though its MediaHub unit will continue to handle planning and buying.
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