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NEW YORK AAR Partners is conducting agency searches for two accounts, each estimated to be worth $25 million, the consultancy confirmed.
One review is for Buffets Inc., a chain of restaurants headquartered in Eagan, Minn. Omnicom Group’s BBDO in Minneapolis has handled creative and media for five years and will defend, an AAR representative said.
Questionnaires from the New York consultancy went out the week of July 21 to agencies in the Midwest and East.
“They’re rebranding,” said a source.
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