In response to significant billings and staff growth, TBWA\Chiat\Day president Carl Johnson has named five managing partners from four departments.
In addition to managing staff, the quintet will help formulate business strategy and work closely with clients.
The group includes executive creative directors Dallas Itzen, 37, and Patrick O'Neill, 35; executive planning director David Hackworthy, 36; director of client services Drew Beaver, 37; and executive media director Nick McLean, 38.
"Their passion, intelligence and creativity have been instrumental in our success," Johnson said. "However, this is more about putting in place foundations for the future."
All five have joined the agency within the past 1 1/2 years—a period during which billings have more than doubled from $200 million to more than $500 million. At the same time, the staff has grown from 125 to 200. Itzen and O'Neill are the most recent arrivals, having replaced David Page as head of the creative department.
The restructuring comes on the heels of the shop's largest win in years. TBWA\C\D last month bested New York-based shop Lowe Lintas & Partners to land Kmart's $100 million account. Since then, the agency has been on a hiring binge and laying the groundwork for its first Kmart campaign, which is expected to break in the spring.
Recent hires include planning director Sara Bamber, from Weiss Stagliano Partners; group account director Jonathan Stinnett, from Gotham; and account director David Hamilton, from Kirshenbaum Bond & Partners. All three are working on Kmart.
Other significant wins this year include Orbitz.com ($50 million), Kozmo.com ($50 million), Martell cognac ($40 million) and Office.com ($30 million). During the summer, the agency also was a finalist in the $100 million Citibank review, which was won by Fallon in Minneapolis.