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NEW YORK Godiva Chocolatier has contacted approximately six agencies about its estimated $5 million account, sources said.
Independent New York shop Margeotes Fertitta + Partners has handled the account since 1986. Agency executives could not immediately be reached.
Omnicom Group’s BBDO and WPP Group’s Young & Rubicam are both on the roster of Godiva parent Campbell Soup Co., but BBDO handles Masterfoods M&Ms and Snickers, a potential conflict. Y&R is on the Cadbury-Schweppes beverage roster.
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