Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK–Videogame maker Infogrames has initiated a search for a shop to handle creative and media, an account worth $30 million, the client confirmed.
The New York-based company, whose games include Driver and Deer Hunter, acquired Hasbro Interactive in December. That and other recent acquisitions, including Games.com, prompted the search, the client said.
“Basically our company has been through major corporate acquisitions last year, and we’ve picked up agency relationships,” said Sarah Buxton, vice president of marketing for Infogrames.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in