5 Agencies Hope to Play Their Cards Right

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By Jennifer Comiteau





NEW YORK–Five agencies emerged last week as contenders in the contest for the creative portion of MasterCard International’s estimated $85-90 million account. In addition, the identity of the consultancy hired by the Purchase, N.Y.-based company was also revealed.





Four of the five agencies MasterCard is considering currently work for the client. They are New York-based D’Arcy Masius Benton & Bowles, McCann-Erickson and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, as well as Austin, Texas-based GSD&M, sources said.













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