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5 Of 6 Shops Identified In Review

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For MTV Units' Creative Duties
NEW YORK--TV Land and Nick at Nite have narrowed the review for creative duties on their combined $8-9 million account to six shops, said Rob Pelizzi, vice president of marketing for the MTV Networks divisions.
Foote, Cone & Belding and SpotCo, both New York, are competing against The Martin Agency in Richmond, Va., and two other agencies which Pelizzi declined to identify.
Incumbent Mad Dogs & Englishmen here is not actively defending the account but has not resigned the business. According to Pelizzi, however: "We have a great body of work to evaluate them on They are definitely under consideration."
Sources identified Ammirati Puris Lintas, which has the clients' media planning and buying duties, as one of the other two contenders. Executives at the New York agency declined comment.
In October, Ammirati won all media planning and buying duties for Nickelodeon, Nick at Nite and TV Land (all divisions of MTVN) following a review. The total business was estimated at $17-20 million. It was the agency's first media-only win since Ammirati & Puris merged with Lintas Worldwide in 1994.
Martin was a finalist for ABC Television's creative and media account, which was awarded to TBWA Chiat/Day in Venice, Calif., last July.
Pelizzi said he met with 25 agencies before selecting five shops to advance to the next stage of the review. Speculative creative assignments were made and are due back to the client by late May. A decision is expected soon after, Pelizzi said.