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ATLANTA Stephen Gordet Associates Advertising has acquired an assignment from the American Association of Advertising Agencies, according to the client.
The Miami shop was chosen following a review that included undisclosed agencies. SGA said it would develop advertising initiatives for the 4A’s national Yellow Pages Trademark program.
O. Burtch Drake, president and chief executive officer of the 4A’s, said that the goal of new advertising would be educating members about the benefits of the trademark program. The program allows member agencies to appear in Yellow Pages directories under the 4A’s trademark, Drake said.
“Although
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