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CHICAGO National City Corp. said it has placed its estimated $40 million ad account into review, tapping consultancy Select Resources International in Santa Monica, Calif., to manage the process, which should conclude in September.
Warren Mich.-based incumbent Campbell-Ewald, an Interpublic Group shop, is expected to participate, an agency representative said.
“In the last few years, the company’s strategy has evolved. [Our] presence in the industry has expanded and our footprint has broadened,” said a National City representative.
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