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NEW YORK Heineken USA has awarded creative chores for the launch of its Heineken Premium Light brand to WPP Group’s Berlin Cameron United here after a review, the client has confirmed.
The projected media spend over the next year is more than $40 million, per sources. The line extension is the biggest brand launch in the Dutch brewer’s history, and the product will be available exclusively in North America starting in March.
Publicis Groupe’s Fallon in Minneapolis and sibling Publicis in New York were finalists.
Publicis
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