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South Florida Association Seeks Successor to Cooper HMS
ATLANTA–Four shops pitch this week to succeed Cooper HMS Partners Advertising as agency for the $15-20 million South Florida Ford Dealers Association’s ad account, according to sources.
The contenders are: The Ad Team, North Miami, Fla.; BSP Group, Miami; St. John & Partners, Jacksonville, Fla.; and J. Walter Thompson, Detroit. Cooper HMS is not defending.
The Ad Team has extensive auto dealership experience, including the two Florida Chevrolet Dealers Association accounts before Chevy consolidated the business.
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