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Four agencies are competing for a global branding assignment from British telecom Vodafone, sources said.
The mobile-phone service, which boasts the world’s largest number of subscribers with 78 million, heard creative presentations this month from McCann-Erickson Worldwide in Europe, Wieden + Kennedy in Amsterdam and London, and Havas-owned WCRS in London, as well as one undisclosed contender.
David Haines, Vodafone’s marketing director at the Newbury, England, headquarters, is running the review.
A decision is expected by early February.
“They’re looking for a worldwide brand-image campaign to convey the high-end emotions of what the company is,” one executive said.
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